SHOCK-VALUE ALLURE

21.12.18

As a studio, our conversation surrounding lifestyle is continuously developing and the topic finds itself at the core of each project we endeavour. We have an understanding of the importance of field research and this fuels our knowledge.

With our base of London becoming “smarter” by the day and technology leading the direction of our future, we see an increase in the use and desire of lifestyle to exist both in reality and digitally.

This development in the way that we live our lives has forced us to question design, its validity and its view through a telephoto digital lense.

It only takes a scroll through social media to see high impact interior spaces, wrapped in millennial pink with accents of copper and velvet.

With these factors in mind, we are lead to ask: Must modern lifestyle design be shocking in order to valid?